Mark Identification

IT'S A BRAND NEW DAY

Serial Number

78221418

Filing Date

Mar 4, 2003

Registration Date

Nov 9, 2004

Trademark by

DEAN FOODS COMPANY

Classification Information

Milk, chocolate milk [, buttermilk, fruit flavored milks, egg nog, half and half, cream, whipped topping, sour cream, cottage cheese and yogurt ]

Meats and Processed Foods

[ Spring water, fruit drinks and ] orange juice

Light Beverages