IT TAKES A WHITNEY BANKER.

Banking services; Financial services, namely, trust and wealth management services, private client services, namely, providing integrated banking services in the areas of personal banking and credit, mortgage, wealth management, and trust and estate planning to individuals who have achieved high net worth, treasury management services, trade finance services, foreign exchange services, international private banking services, and merchant services, namely, payment processing services for credit cards, debit cards, electronic gift cards, and electronic checks; Securities and investment brokerage services; Insurance brokerage services; Investment advisory services in connection with securities or investment brokerage services; Financial investment research services in connection with securities or investment brokerage services; Financial analysis services; Financial consultation services; Financial planning services; Financial advising services; Investment management services; and, monitoring of investments and analysis of performance results services