IT ALL COUNTS
Mark Identification

IT ALL COUNTS

Serial Number

85628097

Filing Date

May 17, 2012

Trademark by

BEZOS FAMILY FOUNDATION

Classification Information

Promoting public awareness of and greater public interest in early child development; advertising services, namely, TV, radio, digital and print media advertising, outdoor advertising and product placement advertising that promote positive parent-child interaction, provides new and compelling models of great parenting and broadly elevates the importance of early child development; online public service announcement services in the nature of promoting awareness in the field of positive parent-child interaction, new and compelling models of great parenting, and the importance of early child development

Advertising and Business

Providing educational information regarding classes, seminars and workshops in the field of parenting and caregiving to provide assistance on ways to maximize a child's first five years, with an emphasis on everyday moments that support healthy brain development; educational services, namely, providing ongoing television and radio public service announcements in the field of positive parent-child interaction, new and compelling models of great parenting, and the importance of early child development

Education and Entertainment

Providing educational information in the field of parenting and caregiving concerning the healthy brain development of children to provide assistance on ways to maximize a child's first five years, with an emphasis on everyday moments that support healthy brain development; providing tools and conduits, namely, a web site featuring information, research, metrics and statistics concerning the healthy brain development of children to aid in educating parents and caregivers ways to maximize a child's first five years, with an emphasis on everyday moments that support healthy brain development

Medical, Beauty & Agricultural