Mark Identification

IT ALL ADDS UP.

Serial Number

75723194

Filing Date

Jun 7, 1999

Registration Date

Apr 17, 2001

Trademark by

NETCENTIVES INC.

Classification Information

Computer e-commerce software to allow users to perform electronic business transactions via a global computer network, namely, to produce electronic cash, to conduct electronic commerce, to process, analyze and transmit purchase transactions, and to conduct, process, analyze and transmit promotional programs in the nature of incentive award programs for customer loyalty

Electrical and Scientific Apparatus

Conducting, processing, and analyzing employee incentive award programs to promote employee performance; conducting, processing, and analyzing consumer and business incentive and loyalty award programs to promote the purchasing of goods and services of others, and to promote traffic to and usage of sites on the global computer network; business administration consultancy services relating to the foregoing

Advertising and Business

Electronic cash, electronic credit card, and electronic debit card transactions

Insurance and Financial