ISE SYSTEM

computer hardware and software used in conjunction with point-of-purchase product information displays, namely, shelf end displays, centrally-controlled pricing displays used in conjunction with point-of-purchase displays, retail shelf display units used in conjunction with product information dispensers and point-of-purchase displays, including product promotional information displays incorporating one or more of liquid crystal displays, light emitting diode pixels, luminous matrix signs, and the like, incorporating displays of lettered or graphic messages

point-of-purchase displays including retail shelf displays, namely, information dispensing units, shelf rack units, product display units for merchandising products information dispensing units wherein the information conveyed is in the form of a coupon, flyer or other such printed material