IRVING REWARDS

Arranging and conducting incentive reward programs to promote the sale of fuel, petroleum products and convenience store items; providing incentive award programs for customers through the issuance and processing of loyalty cards for frequent use of participating businesses; promoting the sale of goods and services of others by means of contests and incentive award programs; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; promoting the goods and services of others by means of the issuance of loyalty rewards cards; business administration of consumer loyalty programs; customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes