INVESTING IN COLLEGE BASKETBALL
Mark Identification

INVESTING IN COLLEGE BASKETBALL

Serial Number

78514802

Filing Date

Nov 10, 2004

Trademark by

SEIDEL LARRY R.

Classification Information

Series of Non-Fiction Books (in the Field of wagering on college basketball games); Some of the elements that characterize the unique investing methodology described above and via Attachment D

Paper Goods and Printed Matter

Investment Advice; As the name suggests and the methodology explicitly stipulates, wagering on college basketball is treated as investments in other more conventional asset classes; The fundamental premise is that investments in college basketball offer higher returns than other assets and should be included in a diversified investment portfolio held by college basketball fans

Insurance and Financial

Wagering Services; This constitutes "wagering services" to the extent that those that wager acquire these materials for the purpose of improving their wagering results; It is akin to materials provided by financial services companies, brokerage firms, etc; with respect to the methodologies, theories and techniques, but there are no financial transactions of any type consummated other than the sale of books

Education and Entertainment