INVERSE EFFECT

Advertising, marketing and promotion services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Business management consultancy as well as development of processes for the analysis and the implementation of strategy plans and management projects; Market analysis and research services; Advertising services, namely, promoting the brands, goods and services of others; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Providing marketing consulting in the field of social media; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions

Computer services, namely, providing customized on-line web pages and data feeds featuring user-defined information, which includes blog posts, new media content, other on-line content, and on-line web links to other websites, and providing a search engine based on natural language queries on a global computer network; Application service provider (ASP) featuring software for enabling users to post, search, view, watch, share, submit, critique, rate, bookmark, index, store, collect and comment on messages, news, comments, multimedia content, videos, movies, films, photos, audio content, animation, pictures, images, information, and user-generated content in the fields of current events, politics, general interest news, and societal issues; Website hosting services; hosting of online non-downloadable software of others used for the purpose of uploading, downloading, editing, posting, showing, displaying, tagging, sharing and transmitting messages, news, comments, text, publications, multimedia content, videos, movies, films, photos, audio content, animation, pictures, images, information, and user-generated content; hosting an interactive website and online non-downloadable software for others that enable users to post, search, watch, share, critique, rate, and comment on messages, news, comments, multimedia content, videos, movies, films, photos, audio content, animation, pictures, images, text, information, and user-generated content; providing temporary use of online non-downloadable software for use in database management; Providing temporary use of on-line non-downloadable software development tools; hosting of digital content online; hosting computer software applications for others on a virtual private server; hosting multimedia digital content on the Internet; hosting a website for others featuring messages, news, comments, multimedia content, videos, movies, films, photos, audio content, animation, pictures, images, text, information, and user-generated and non-user generated content; providing temporary use of non-downloadable software to enable the sharing of multimedia content and comments among users; hosting websites for others featuring on-line journals and blogs featuring user-defined and non user-defined content; hosting websites for others featuring online forums, chat rooms, journals, blogs, and electronic mailing lists, including for the transmission of messages, comments, information, and multimedia content among users; hosting an online website community for users to share information, films, photos, audio and video content including for the purposes of receiving feedback from their peers and others and including for the purpose of forming virtual communities, and to engage in social networking