INTERACTIVE LOYALTY

DATA PROCESSING, TRANSMITTING, RECEIVING AND STORAGE APPARATUS AND INSTRUMENTS TO OPERATE FREQUENT USER PROGRAMS ON SMARTCARDS, NAMELY, COMPUTER DATABASES USED TO STORE AND ANALYZE DATA GENERATED BY SUCH PROGRAMS; AND CODED SMARTCARDS CONTAINING PROGRAMMING USED TO STORE AND PROCESS CARD HOLDER BEHAVIOR ACTIVITY DATA AND POINTS BALANCES TO OPERATE FREQUENT USER PROGRAMS; COMPUTER OPERATING PROGRAMS DESIGNED TO ENABLE COMPUTERS TO ACCESS NETWORKS AND/OR RELEVANT DATABASES SO AS TO USE SMARTCARDS FOR FREQUENT USER PROGRAMS

BUSINESS MANAGEMENT PLANNING AND SUPERVISION, BUSINESS MANAGEMENT CONSULTATION AND COMPUTERIZED DATABASE MANAGEMENT SERVICES IN RELATION TO THE ADMINISTRATION OF SMARTCARD-BASED INCENTIVE AWARD PROGRAMS AND FREQUENT USER PROGRAMS

DOCUMENT DATA TRANSFER AND PHYSICAL CONVERSION SERVICES FROM ONE MEDIA ONTO SMARTCARDS AND DATABASES

COMPUTER CONSULTATION RELATING TO ELECTRONIC DATA CAPTURE AND TRANSMISSION SYSTEMS, COMPUTERS, COMPUTER SOFTWARE AND COMPUTER PROGRAMS TO OPERATE FREQUENT USER PROGRAMS ON SMARTCARDS