Mark Identification

INTEGACY

Serial Number

75430597

Filing Date

Feb 9, 1998

Trademark by

NEODATA SERVICES INC.

Classification Information

Computer hardware and software used to facilitate business management and consultation, provide databases in the field of market research, develop other computer software, develop and analyze databases, integrate computer systems, and to facilitate educational services in the fields of market research and introduction of the company's products and services

Electrical and Scientific Apparatus

Business management and consultation performed by means of strategic marketing and fulfillment utilizing a variety of mediums including global computer communications networks in the following fields, namely, mailing list and magazine and periodical subscription fulfillment; computerized market research services; computerized mail sorting, handling, receiving and mailing list preparation; computerized processing of subscription orders for others in the fields of magazines, books, newsletters, periodicals, and consumer products; creating and implementing customer loyalty strategies for customers utilizing competitive reviews, benchmarking, economic models, and strategy development; developing strategies to profile and pinpoint potential customers, new opportunities and strategic business alliances; development and implementation of strategies to assist clients with strategic customer acquisition and knowledge, customer retention, trade channel management, price/cost analysis, marketing campaign management, and market knowledge; operation and management of customer care centers providing customer services and telemarketing services; creation of business systems to afford clients efficient and effective access to client and customer information; and providing outsourced customer service and customer management

Advertising and Business

Educational services, namely, conducting conferences and seminars in the fields of market research and the introduction and use of the company's products and services

Education and Entertainment

Computer services, namely, providing databases in the field of market research; computer software development for others; computer database development and analysis for others; and computer systems integration for others; and product and service development for others

Computer and Scientific