Computer hardware and software for use in marketing campaign management, tracking, analyzing, monitoring, measuring, reporting, and automating the execution, measurement, placement and optimization of media content including marketing variables such as images, pricing, placement, promotion and inventory levels; computer hardware and software for use in digital media advertising campaigns; computer hardware and software for the delivery of content over digital media devices; computer software platform for the analysis of consumer purchasing patterns with respect to marketing variables such as media, content and pricing, and the optimization and targeting of content delivered over digital media devices and computers
Electrical and Scientific Apparatus