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Downloadable computer software in the nature of a mobile application for use in helping peers of users to manage social networking data, including authoring, discovering, showcasing and exchanging, their profiles in multimedia formats and templates, as well as other public information such as name, affiliation and title, and private information such as text messages, images, audio clips, and video clips

On-line mobile social network application, namely, application service provider featuring software for use in helping peers of users to manage social networking data, including authoring, discovering, showcasing and exchanging, their profiles in multimedia formats and templates, as well as other public information such as name, affiliation and title, and private information such as text messages, images, audio clips, and video clips