INITIATE MASTER DATA SERVICE

Computer software and downloadable computer software for searching and linking data from different databases and information systems and electronic records, and instruction manuals sold as a unit therewith; computer software used by systems programmers and systems architects for data integration, namely, the integration of business operational data, such as customer, financial, or inventory data that is stored in physically and logically separate databases, such as commercial applications or internally developed systems; computer software used to design and implement computerized integrated and comprehensive enterprise processes, namely, business-to-consumer or business-to-business transactions via a global computer network, using standardized computer screens; computer software used to enable a user's self-service options for commercial transactions, namely, to make inquiries, changes, or updates to their accounts via a global computer network in lieu of working through a customer service agent; computer software used to facilitate consumer transactions, namely, returns, repairs, upgrades, and account management, by companies wishing to use a global computer network as a customer service channel; computer software that is used to improve the ease-of-use of a company's pre-existing application-based software, namely, by using programmable business rules that guide and instruct self-service customers through business processes conducted over a global computer network