INFINITE RABBIT HOLES

Downloadable augmented reality software for playing games; Downloadable electronic game programs; Downloadable interactive game software; Downloadable interactive multimedia game programs; Downloadable video game software; Downloadable software applications for playing games and for interacting with real-life objects in a virtual environment; Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of playing games and storytelling; Downloadable computer application software for mobile phones, namely, software for playing games and viewing augmented reality content

Printed puzzles; printed books in the field of fictional short stories

Game kits comprising printed items namely puzzles, stories, and activities, all featuring augmented reality, namely, providing directions to access related augmented reality content; Multiple activity toys sold as a unit with printed materials, all featuring augmented reality; Printed equipment sold as a unit for playing puzzle games featuring augmented reality, namely, incorporating directions to access related augmented reality content; Games sold in a box containing assorted printed items in the field of puzzles, problem solving, and quizzes which together tell a fictional story and feature augmented reality, namely, incorporate directions to access related augmented reality content; augmented reality games sold in a box as a unit consisting of printed activity sheets, printed books, printed photos, printed word puzzles, printed coloring books, printed postcards, and printed workbooks; augmented reality games sold in a box as a unit containing various printed items in the field of puzzles, problem solving, and quizzes which together tell a fictional story and feature augmented reality, namely, provide directions to access related augmented reality content

On-line retail store services featuring boxes containing assorted items in the field of puzzles, problem solving, and quizzes which together tell a fictional story and feature augmented reality; Online retail store services featuring games

Entertainment services, namely, providing online computer games; Electronic game services, namely, providing online electronic games by means of the internet, mobile network platforms, and local area computer networks; providing temporary use of non-downloadable interactive games, computer game software and video game software; Organization of in person and virtual events for entertainment purposes; Organization of video game, computer game, mobile application and augmented reality events for entertainment purposes