IGNITION

Providing downloadable text, video recordings, audio recordings and still images featuring sports and entertainment information via wireless devices, namely, cell phones, personal digital assistants and portable entertainment and gaming devices; providing downloadable music, polyphonic and master ring tones, voicetones, voice messages, ringbacks and interactive games via wireless devices, namely, cell phones, personal digital assistants and portable entertainment and gaming devices

Providing non downloadable sports related information and entertainment content, namely, text, video recordings, audio recordings and still images via wireless devices, namely, cell phones, personal digital assistants, and portable entertainment and gaming devices; providing non downloadable music, polyphonic and master ring tones, voice tones, voice messages, ring backs and interactive games via wireless devices, namely, cell phones, personal digital assistants and portable entertainment and gaming devices