Mark Identification

IF YOUR BANK COULD START OVER, THIS IS WHAT IT WOULD BE.

Serial Number

75711404

Filing Date

May 21, 1999

Trademark by

FIRST USA BANK NATIONAL ASSOCIATION

Classification Information

MAGNETICALLY CODED AND ELECTRICALLY ENCODED INTEGRATED CIRCUIT CARDS CONTAINING PROGRAMMING USED TO IMPLEMENT BANKING AND FINANCIAL SERVICES; AND PREPAID TELEPHONE CALLING CARDS

Electrical and Scientific Apparatus

PROMOTING THE SALE OF THE GOODS AND SERVICES OF OTHERS BY AWARDING DISCOUNTS AND PURCHASE POINTS FOR CREDIT CARD USE AND THROUGH THE ADMINISTRATION OF INCENTIVE AWARD PROGRAM; CREDIT CARD REGISTRATION SERVICES

Advertising and Business

BANKING SERVICES, NAMELY, BANKING AND CREDIT, DEBIT AND STORED VALUE CARD AND ELECTRONIC TRANSACTION SERVICES VIA A GLOBAL COMPUTER INFORMATION NETWORK; TELEPHONE CALLING CARD SERVICES; CASH REPLACEMENT BY CREDIT CARD; CREDIT CARD TRANSACTION PROCESSING SERVICES; ELECTRONIC CASH TRANSACTIONS; ELECTRONIC CREDIT CARD TRANSACTIONS; ELECTRONIC PAYMENT, NAMELY, ELECTRONIC PROCESSING AND TRANSMISSION OF BILL PAYMENT DATA; FINANCIAL INFORMATION PROVIDED BY ELECTRONIC MEANS; BROKERAGE SERVICES IN THE FIELDS OF INSURANCE, INVESTMENTS, MORTGAGES, MUTUAL FUNDS, SECURITIES AND STOCKS; INSURANCE CONSULTATION; INVESTMENT ADVICE AND CONSULTATION; FUNDS INVESTMENT; MUTUAL FUNDS INVESTMENT; PERSONAL FINANCIAL MANAGEMENT AND PLANNING; CASH MANAGEMENT; DEBT DEFERMENT SERVICES; FINANCING SERVICES; HOME EQUITY LOANS; INSTALLMENT LOAN AND LOAN FINANCING; SECURITY SERVICES, NAMELY, MONITORING, DETECTING AND PREVENTING FRAUD IN FINANCIAL TRANSACTIONS IN THE FIELDS OF BANKING, CREDIT CARDS, AND PREPAID TELEPHONE CALLING CARDS; CREDIT CARD INSURANCE SERVICES; CHECKING ACCOUNT SERVICES; SAVINGS ACCOUNT SERVICES; AND CURRENCY EXCHANGE AND ADVICE

Insurance and Financial