IDG MEDIA EXCHANGE

COMPUTER SOFTWARE PLATFORMS FOR BUYING AND SELLING OF INTERNET BASED ADVERTISING

INTERNET ADVERTISING SERVICES; PROVIDING ONLINE AD EXCHANGES AND ONLINE AUCTIONS FOR BUYING AND SELLING DIGITAL ADVERTISING; ADVERTISING SERVICES FOR MATCHING BUYERS AND SELLERS OF ADVERTISING, FOR TRACKING ADVERTISING PERFORMANCE, FOR MANAGING, DISTRIBUTING AND SERVING ADVERTISING, FOR ANALYZING ADVERTISING DATA, FOR REPORTING ADVERTISING DATA, AND FOR OPTIMIZING ADVERTISING PERFORMANCE; PURCHASING AND PROCUREMENT SERVICES, NAMELY, PROCURING OF CONTRACTS FOR OTHERS FOR THE PURCHASE OF ADVERTISING SERVICES, NAMELY, CONTRACTING WITH DEMAND SITE PLATFORMS (DSPS), REAL TIME BIDDING PLATFORMS (RTBS), AGENCY TRADING DESKS (ATDS), AND OTHER ADVERTISING AGGREGATION AND BUYING PLATFORMS TO BID ON AND PURCHASE ONLINE AD SPACE, ENABLING THEM TO USE DATA AND OTHER INVENTORY TARGETING TECHNOLOGIES TO BUY SPECIFIC INVENTORY; PURCHASING AND PROCUREMENT SERVICES, NAMELY, PROCURING OF CONTRACTS FOR OTHERS FOR THE PURCHASE OF ADVERTISING SERVICES, NAMELY, CONTRACTING WITH INTERNET WEBSITES, INTERNET AD NETWORKS, PUBLISHER NETWORKS, SYNDICATION NETWORKS, SUPPLY SIDE PLATFORMS (SSPS), ONLINE AD EXCHANGES, AND OTHER SOURCES OF INTERNET AD INVENTORY TO HAVE ADVERTISING BUYERS BID AND PURCHASE THEIR INTERNET INVENTORY THROUGH AN EXCHANGE PLATFORM