IDENTITYLINK

Software as a service (SAAS) services featuring software for integrating information related to an individual from a plurality of sources, namely, software for associating one or more identifiers and information connected to such identifiers with an individual and using such information to measure and understand the interests and activities of an individual, direct marketing initiatives toward and measure the effectiveness of such initiatives with respect to an individual, provide and analyze information related to an individual derived from a plurality of sources, personalize marketing materials based on the interests and activities of an individual, and commercialize information related to an individual