ID

Downloadable computer software, excluding video games, software games, computer games, games for mobile phones, software engines for computer games and computer game development software, to enable visual and audio recognition of recorded, live event, printed, broadcast, outdoor and electronic media followed by uploading, posting, showing, displaying, sharing or otherwise providing related electronic media or information for the purposes of entertainment, advertising products and services, creating awareness for consumer brands and posting messages to consumers' social pages over the Internet or other communications network; Downloadable computer software, excluding video games, software games, computer games, games for mobile phones, software engines for computer games and computer game development software, for managing and delivering mobile content via mobile electronic devices for use in the fields of entertainment, advertising products and services, awareness of consumer brands and for posting messages to consumers' social pages over the Internet or other communications network; Downloadable computer software, excluding video games, software games, computer games, games for mobile phones, software engines for computer games and computer game development software, for enabling end users to discover, manage, access, acquire, download, stream and purchase mobile content such as ringtones, ringback tones, full song tracks, videos, photos, films, shopping coupons and special offers, rewards, points, mobile applications, publications, virtual and hard goods; Downloadable computer software, excluding video games, software games, computer games, games for mobile phones, software engines for computer games and computer game development software, to facilitate direct response and e-commerce transactions