IAB TECH LAB

Association services, namely, promoting the interests of the digital media, advertising and marketing communities in the field of online and interactive advertising; Promoting awareness of the value of interactive advertising to the business community, and the importance of developing global industry technical standards and solutions for the digital media and advertising industries

Educational services, namely, conducting classes, seminars, conferences and workshops in the field of digital media and interactive advertising and distribution of course materials in connection therewith in printed or electronic format; Educational services, namely, providing training of advertisers, marketers and other professionals in the digital marketing industry for certification in the field of interactive advertising

Computer software development; Custom design and development of code libraries in the field of digital media and interactive advertising; Development and establishment of testing specifications and procedures in the field of technical protocols for interactive digital advertising; Development of voluntary standards for interactive advertising; Research and development and consultation related thereto in the field of digital media and interactive advertising; Research and development of technology in the field of global industry technical standards and protocols for the digital media and interactive advertising industries; Testing, analysis, and evaluation of the knowledge, skills and abilities of others in the field of digital media and interactive advertising to determine conformity with certification standards