I SM

Digital advertising network matching services for connecting advertisers to digital audio and digital display advertising inventory; Digital ad exchange services, namely, conducting real-time, online bidding for digital audio and digital display advertising inventory; Matching buyers and sellers of digital advertising, tracing digital advertising performance, managing, distributing and serving digital advertisements, analyzing digital advertising data, reporting advertising data, and optimizing digital advertising performance; Aggregating digital advertising assets for use inside a physical location and making such aggregated assets available for purchase by advertisers; Business evaluation for others regarding digital advertising, digital retail media selling campaigns, digital retail media buying activity, digital retail media pricing, and digital advertisement yield; Business and market research and analysis; Advertisement management services; Advertisement yield management services; Digital advertisement business management for others; Digital advertisement business administration for others; Business management and administration services for others in the nature of managing and optimizing the performance and effectiveness of digital advertising campaigns and digital retail media campaigns, in the nature of collecting, analyzing, and interpreting data related to digital retail media pricing, in the nature of advertisement yield management, and in the nature of reporting on digital retail media buying activity

Computer software platforms, namely, supply-side platform (SSP) and programmatic advertising platform in the fields of digital advertising and digital retail media; Software as a service (SaaS) services featuring software for buying and selling digital audio and digital display advertising inventory; Software as a service (SaaS) services featuring software for use in aggregating digital advertising assets for use inside a physical location, and for use in making such aggregated assets available for purchase by advertisers; Software as a service (SaaS) services featuring supply-side platform (SSP) software for selling digital audio and digital display advertising inventory; Software as a service (SaaS) services featuring software for supply-side platform (SSP) services that enables retail media publishers to manage their digital advertising inventory by selling it to advertisers via an ad-exchange platform in the real-time-bidding business model; Software as a service (SaaS) services featuring software that enables retail media publishers to connect with and manage multiple advertising bidding partners; Software as a service (SaaS) services featuring software for use in managing and optimizing the performance and effectiveness of digital advertising campaigns and digital retail media campaigns, for use in collecting, analyzing, and interpreting data related to digital retail media pricing, for use in advertisement yield management, and for use in reporting on digital retail media buying activity; Platform as a service (PaaS) featuring computer software platforms for buying and selling digital audio and digital display advertising inventory; Platform as a service (PaaS) featuring computer software platforms for use in aggregating digital advertising assets for use inside a physical location, and for use in making such aggregated assets available for purchase by advertisers; Platform as a service (PaaS) featuring supply-side platform (SSP) software for selling digital audio and digital display advertising inventory; Platform as a service (PaaS) featuring computer software platforms for supply-side platform (SSP) services that enable retail media publishers to manage their digital advertising inventory by selling it to advertisers via an ad-exchange platform in the real-time-bidding business model; Platform as a service (PaaS) featuring computer software platforms that enable retail media publishers to connect with and manage multiple advertising bidding partners; Platform as a service (PaaS) featuring computer software platforms for use in managing and optimizing the performance and effectiveness of digital advertising campaigns and digital retail media campaigns, for use in collecting, analyzing, and interpreting data related to digital retail media pricing, for use in advertisement yield management, and for use in reporting on digital retail media buying activity; Providing temporary use of online, non-downloadable software for buying and selling digital audio and digital display advertising inventory; Providing temporary use of online, non-downloadable software for use in aggregating digital advertising assets for use inside a physical location, and for use in making such aggregated assets available for purchase by advertisers; Providing temporary use of online, non-downloadable software featuring supply-side platform (SSP) software for selling digital audio and digital display advertising inventory; Providing temporary use of online, non-downloadable software for supply-side platform (SSP) services that enables retail media publishers to manage their digital advertising inventory by selling it to advertisers via an ad-exchange platform in the real-time-bidding business model; Providing temporary use of online, non-downloadable software that enables retail media publishers to connect with and manage multiple advertising bidding partners; Providing temporary use of online, non-downloadable software for use managing and optimizing the performance and effectiveness of digital advertising campaigns and digital retail media campaigns, for use in collecting, analyzing, and interpreting data related to digital retail media pricing, for use in advertisement yield management, and for use in reporting on digital retail media buying activity