HYPHAMETRICS

Data collection, analytics and measurement products, namely, publications in the nature of printed newsletters and printed written articles in the field of news and printed reports in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies

Data collection, analytics and measurement services for business purposes for use in marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; preparation of business reports and business data analysis relating to the foregoing; Market research services; Market research services in the nature of measuring, impression measuring, tracking, and demographic modeling of audiences for online and television media and online and television advertisements; Market research services in the nature of tracking and measuring audience viewing of, exposure to, and reactions to online and television advertisements; Market research services in the nature of conducting market research panels for others; Preparing market reports and studies from the aforesaid marketing information and research; Market research service in the nature of conducting online and television advertising campaign measurement and analysis, and demographic studies for others; Market research services in the nature of conducting audience validation services to verify the market impressions and demographics

Providing non-downloadable on-line publications in the nature of reports in the fields of audience measurement, media exposure measurement, market research and business research; Data collection, analytics and measurement products, namely, online non-downloadable electronic publications in the nature of online non-downloadable blogs and news articles in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies

Data collection, analytics and measurement services, namely, online non-downloadable computer software for tracking and generating reports regarding consumer behavior for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services, namely, computer systems analysis, for use in the fields of marketing, retail sales measurement and analysis, product advertising and marketing strategies and tools, consumer preferences and demands, product innovation and development, customers' purchasing decisions, histories and behaviors, competitor and market analysis, supply chain management, and identification of operational and workflow efficiencies; Data collection, analytics and measurement services for product development and innovation services in the nature of advising others in the areas of product development