HYPE

Downloadable mobile applications for connecting users with information, news and commentary in the fields of fashion, footwear, entertainment, music, art, technology, sport, and popular culture; expressly excluding prescription eyeglasses and consumer electronics

Providing information and audiovisual content, news and commentary in the fields of fashion, footwear, entertainment, music, art, technology, sport, and popular culture; expressly excluding services relating to community leadership and civic activities, correspondence courses and distance learning, organizing seminars symposia, workshops and colloquia, starting, operating, and managing an online marketplace, customer relationship management, targeted advertising and search engine optimization, business development, market analytics, and website development, design, and maintenance, offering of subscription-based goods or services online, and payment processing