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Direct marketing services and consultation for acquiring and retaining and maximizing customers; Strategic business analysis and research that utilizes customer information, databases and secondary information sources; Creative services used for advertising and marketing, branding, positioning, concepts and execution; General advertising, direct marketing, promotional and on-line services; Technology and business intelligence tools and services that provide access to database and information sources; Consultation regarding market research design, statistical analysis and strategic marketing; and computer services; Custom market research and marketing services, namely, gathering, processing and analyzing data about products or services and segments of the population to which they are marketed