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A community based website designed to match advertisers with consumer interests by allowing visitors on the site to compare personal information privately with millions of other people across a wide variety of subjects including personal finances, net wealth, body part size, sexual preferences, household expenses, real estate values, personal health, athletic performance, and educational levels by utilizing a software application to award points whereby web site users are eligible to exchange points earned for promotional items consisting of coupons, rebates, discounts, or special offerings on goods and/or service provided by web site sponsors