HOOK LINE & SINKER

On-line retail, wholesale and catalog services featuring fishing equipment, namely bait, buoys, creels, winging material for fishing jigs and steamers, flies, floats, fly boxes, hooks, leaders, lines lure boxes, lure parts, lures, nets, plugs, pole holders, reels, rod blanks, rod handles, rod holders, rods, spinners, tackle, tackle boxes, floats for fishing; promoting fishing equipment and competitions and/or other fishing-related events of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; promotion the goods and services of others in the field of fishing by providing hypertext links to the web sites of others

Providing on-line chat rooms for transmission of messages among computer users concerning fishing and related goods and services; providing computer connections in the form of links to web sites on a global computer network; providing on-line electronic bulletin boards for transmission of messages among computer users concerning fishing and related goods and services

Entertainment in the nature of competitions in the field of fishing and on-going television programs in the field of fishing; providing an on-line computer database in the field of fishing

hosting the web sites of others on a computer server for a global computer network; computer services, namely, creating, designing and maintaining web sites for others; computer services, namely, providing search engines for obtaining data on a global computer network; consumer product safety testing and consultation; consultation services in the field of fishing distributorship and supplies