HOLIDAY REWARDS

administration of a customer loyalty program which provides discounts, coupons, and points to promote the sale of retail fuel, convenience store items, and other goods and services of the company; providing an incentive award program for customers through the issuance of discounts, coupons, and points to promote the sale of retail fuel, convenience store items, and other goods and services of the company; promoting the sale of credit card accounts through the administration of incentive award programs; administration of a customer loyalty program enabling participants to obtain discounts, coupons, and points for credit card use