HILLENBY INFLUENCE MODEL

Strategic communications, public relations, public affairs, advertising and marketing services, namely, defending, promoting and marketing the goods, services and reputations of others through all public communication means; services provided by means of indirect methods, namely, media relations, word of mouth, social and digital media, web development, mobile marketing, e-mail, direct mail, blogging and other forms of passive, sharable or viral communications channels; advice in the field of business management, corporate communications, issue advocacy and reputation management; assistance, advisory services and consultancy with regard to business planning, business analysis, business management, business organization, marketing and customer analysis; consultation services, namely, creative and strategic consultation regarding development and production of communications, public affairs and marketing campaigns for others; editorial and design consultation services; research services including public opinion research, both quantitative and qualitative; consulting services in the field of media and speaker training; speechwriting and executive communications services