HIGHROAD
Mark Identification

HIGHROAD

Serial Number

77360942

Filing Date

Dec 28, 2007

Trademark by

IRVING OIL CORPORATION

Classification Information

Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; arranging and conducting incentive reward programs to promote the sale of motor fuel; administration of a discount program for enabling participants to obtain discounts on fuel products through use of a discount membership card; consumer loyalty services for commercial, promotional, and/or advertising purposes, namely, administration of frequent fuel buying program that allows members to redeem fuel purchases for points or awards offered by the loyalty program; retail store services in the field of convenience store items and fuel featuring a bonus incentive program for customers

Advertising and Business

Gas refueling service station services for vehicles and automobile service station services featuring a bonus incentive program for customers

Building Construction and Repair