HERSHEY COMMUNICATIONS

Advertising, marketing and publicity services, namely, promoting the services of others through print media, newspaper, magazine, direct-mail, brochures, sales kits, annual reports, outdoor billboards, Internet websites and telemarketing; creating brands and logos for others; developing and implementing integrated marketing plans, marketing campaigns, strategic communication plans and communication and marketing audits; marketing consulting services; brand consulting services, namely, developing and implementing brand audits and providing assessments of brand position and corporate identity; public relations consulting services; advertising, publicity and marketing research services, namely, monitoring consumer trends, auditing audiences, conducting media relations and developing and implementing direct response packages, surveys and tests to assess and evaluate prospects, customer data, demographics, buying habits, customer profiles, price data and lifestyles; dissemination of advertising and promotional materials; development and updating of advertising, promotional and publicity materials; copy-writing, namely, writing text to be used in advertising and marketing materials; business management services related to print production; and

Publication of books, white papers, annual reports, sales kits, brochures and pamphlets

Graphic design services for advertising, promotional and collateral sales material and annual reports; graphic illustration services; packaging design; design and development of websites, web chats and web casts; database development and management services