HERO CONNECT

Administration of a discount program for enabling participants to obtain discounts on goods and services through businesses and organizations offering savings to military members and veterans, peace officers, firefighters, emergency medical technicians, and other community heroes; Providing a web site permitting users to locate businesses and organizations providing savings to military members and veterans, peace officers, firefighters, emergency medical technicians, and other community heroes, and links to the web sites of such participating businesses and organizations; Providing a web site permitting prospective offerors of savings to military members and veterans, peace officers, firefighters, emergency medical technicians, and other community heroes to join the discount program; Advertising and marketing of a discount program for enabling participants to obtain discounts on goods and services through businesses and organizations offering savings to military members and veterans, peace officers, firefighters, emergency medical technicians, and other community heroes; Providing a web site which features advertisements for businesses and organizations providing savings to military members and veterans, peace officers, firefighters, emergency medical technicians, and other community heroes; Providing a web site which enables military members and veterans, peace officers, firefighters, emergency medical technicians, and other community heroes to market goods and services to each other