HELPING CLIENTS NAVIGATE THE MUDDY WATERS

Providing advertising services, marketing services, and branding services, namely, placing advertisements on behalf of clients to promote their brand, product, service, and event; digital advertising services; marketing automation; website design; website development; media buying and planning, namely, creating marketing strategies, selecting commercial inventory for sale, and purchasing advertising space for others across a mix of media and advertising platforms in order to effectively and efficiently achieve an advertiser's campaign goals through audience marketing research, media platform analysis being marketing analysis, budgeting recommendations, advertising campaign duration recommendations, advertisement placement recommendations, commercial sales inventory selection, pricing negotiations in the nature of negotiation of business contracts for others with media platforms and companies, and purchasing of advertising inventory on media platforms, specifically, on broadcast TV, cable TV, connected TV, outdoor advertising and billboards, transit advertising, print advertising, direct mail, magazines, newspapers, sponsorships, and digital advertising, etc.; digital analytics, digital insights, consumer insights, namely, providing clients with marketing insights in the nature of market research and business analyses regarding consumer interests, demographics, geographic location, device usage, engagement metrics, purchasing and shopping behaviors, conversion tracking and campaign performance metrics; consumer research; search engine marketing services, namely, promoting the goods and services of others through search engine referral traffic analysis and reporting; search engine optimization for sales promotion; social media advertising services; social media business management; audience targeting, namely, identifying and targeting consumers most likely to be, or become, interested in a clients' products and services based on consumer research and consumer data, all being marketing research and market analysis services; advertising strategy, marketing strategy, creative strategy, namely, building customized marketing and advertising strategies to target the right audience with the right messaging/creative across the right media platforms at the right time to help advertisers achieve their goals most efficiently and effectively; marketing consulting; advertising consulting; branding consulting being brand imagery consulting services; media buying advice, namely, providing consulting services in the field of facilitating the buying of media; targeted display advertising services, namely, consulting clients on ways to improve the effectiveness of their marketing, advertising, and branding by providing marketing direction and recommendations related to all or some of the following: creative design, brand designs, advertisement and marketing campaign content, advertising strategy, advertising budgets, competitor marketing research, marketing and branding campaign analysis, website auditing, website design, website development, media marketing platforms, audience targeting for advertising purposes, consumer insights, marketing automation software, conversion tracking, sales lead attribution, advertising contract negotiations, advertising campaign monitoring, sales lead tracking, planning events, business reputation monitoring, and product review solicitation and other marketing/advertising elements