HELLMANN'S
Mark Identification

HELLMANN'S

Serial Number

97452860

Filing Date

Jun 10, 2022

Trademark by

CONOPCO INC.

Classification Information

Virtual food and beverages products in the nature of downloadable virtual goods, namely, computer programs featuring food and beverage products for use in online virtual worlds; downloadable virtual goods, namely, computer programs featuring food, beverages, cookbooks and programming in the nature of the preparation of food, art, and clothing, for use in online virtual worlds; downloadable computer software for playing interactive games for use via a global computer network and through various wireless networks and electronic devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming multimedia entertainment content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication tokens, namely, near field communication tags for interacting with mobile applications to obtain information concerning food and beverages; downloadable applications for ordering food and beverages; near field communication tags for interacting with mobile applications to obtain information concerning food and beverages; near field communication tags for marketing and authentication of food and beverages; downloadable multimedia files containing artwork, text, audio and video relating to food and beverages authenticated by non-fungible tokens

Electrical and Scientific Apparatus

Consumer information services; retail store services featuring food and beverages; retail store services featuring virtual goods, namely, food, beverages, cookbooks and programming in the nature of the preparation of food, art, and clothing for use in online virtual worlds; online retail store services featuring virtual goods, namely, food, beverages, cookbooks and programming in the nature of the preparation of food, art, and clothing for use in online virtual worlds; business operation and supervision of consumer loyalty and incentive schemes programs

Advertising and Business

Educational services, namely, training workshops in the field of cooking; organizing competitions in the field of cooking; organizing food festivals for cultural and entertainment purposes; entertainment services, namely, providing online non-downloadable virtual food and beverage products for use in virtual environments created for entertainment purposes; virtual reality game services provided online from a computer network; entertainment services, namely, providing online, non-downloadable virtual food and beverages, cookbooks and programming in the nature of the preparation of food; entertainment services, namely, providing on-line, non-downloadable virtual goods in the nature of image files for digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments created for entertainment purposes; entertainment services, namely, providing online video games; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing an online environment featuring streaming of entertainment content and live streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual concerts and social entertainment events

Education and Entertainment

Providing food and drink; catering services and providing information in the nature of food and beverage products and guidance to food and beverage providers in connection with the preparation of food and beverage products; providing information in the nature of food and beverage products and guidance to the general public in connection with the preparation of food and beverage products; restaurant services, namely, operating a virtual restaurant featuring actual foods and drinks; virtual restaurant services in the nature of providing food and drink via orders placed online for home delivery; consulting in the field of menu planning for others; providing information in the field of recipes of cooking

Hotels and Restaurants

Providing nutritional information about food

Medical, Beauty & Agricultural