HELIX

Software and a software platform for use in receiving multimedia content, exploring traits or characteristics influenced by genetics, recommending products and services based on genotype or phenotype, participating in genetics research and research studies utilizing genetic information, and storing, comparing, managing, analyzing, sharing, distributing, referencing, monitoring and integrating genetic information; downloadable software in the nature of a mobile application for use in receiving multimedia content, exploring traits or characteristics influenced by genetics, recommending products and services based on genotype or phenotype, participating in genetics research and research studies utilizing genetic information, and storing, comparing, managing, analyzing, sharing, distributing, referencing, monitoring and integrating genetic information; downloadable publications in the nature of electronic reports in the fields of health, genetic information, genetic screening, genetic testing, and ancestry; kits comprised of containers for collecting biological samples for use in genetic testing for scientific and research purposes; kits comprised of containers for collecting biological samples for use in DNA analysis of humans for scientific and research purposes; software for genetic information services, namely, software for storing, comparing, managing, analyzing, sharing, distributing, referencing, monitoring and integrating genetic information; software for genetic services, namely, software for accessing an online marketplace for products and services that offer genome-based insights on health, fitness, nutrition, family relationships, physiological traits and ancestry