HELENA RUBINSTEIN

Perfumery, non-medicated toiletry preparations, cosmetics, make-up, non-medicated skincare preparations, non-medicated body care preparations in the nature of cosmetics, body creams, body lotions, body milks and body powders, non-medicated face care preparations in the nature of facial creams, face milks and lotions and face powders, non-medicated hair care preparations and hair coloring preparations, all incorporating near field communication technology labels on their packaging

Downloadable virtual goods, namely, computer programs featuring perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations, face care preparations, hair care preparations and hair coloring preparations for use in online virtual worlds; downloadable interactive game software via a global computer network and wireless devices; downloadable software for engaging in social networking and interacting with online communities; downloadable software for accessing and streaming multimedia entertainment content; downloadable software for providing access to an online virtual environment; downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; near field communication tokens in the nature of blank near field communication (NFC) tags and near field communication (NFC) tags for providing consumers with product information and authenticity confirmation; downloadable mobile application software for ordering perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and face care preparations, hair care preparations and hair color preparations; near field communication tags for interacting with mobile applications to obtain information concerning perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and face care preparations, hair care preparations and hair color preparations; near field communication tags for marketing and authentication of perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and face care preparations, hair care preparations and hair color preparations

Retail store services featuring virtual goods, namely, perfumery, toiletries, cosmetics, make-up, non-medicated skincare preparations, non-medicated body care preparations, non-medicated face care preparations, non-medicated hair care preparations and hair coloring preparations for use in online virtual worlds; on-line retail store services featuring virtual merchandise, namely, perfumery, toiletries, cosmetics, make-up, non-medicated skincare preparations, non-medicated body care preparations, non-medicated face care preparations, non-medicated hair care preparations and hair coloring preparations for use in online virtual worlds

Virtual reality game services provided on-line from an interactive website on a computer network; entertainment services, namely, providing on-line, non-downloadable virtual perfumery, toiletries, cosmetics, make-up, skincare preparations, body care preparations and face care preparations, hair care preparations and hair color preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments created for entertainment purposes; virtual reality game services provided on-line from a global computer network; entertainment services, namely, providing temporary use of non-downloadable interactive games via a global computer network; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; entertainment services, namely, providing online virtual environments in which users can interact for recreational, leisure, or entertainment purposes featuring streamed entertainment content and live-streamed streaming of entertainment events; entertainment services in the nature of organizing, arranging, and hosting virtual live show performances and social entertainment events