HEINEKEN
Mark Identification

HEINEKEN

Serial Number

79352623

Filing Date

Jul 21, 2022

Trademark by

HEINEKEN BROUWERIJEN B.V.

Classification Information

Downloadable computer software, namely, an electronic financial platform that accommodates multiple types of payment and debt transactions in an integrated mobile phone, PDA, and web-based environment; downloadable or recorded computer programs for the creation and trade of digital collectibles using blockchain-based software technology; downloadable virtual goods for use online and in online virtual worlds, namely computer programs featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logos, cans, bottle, kegs, crates, copy lines, posters and stickers; downloadable software for a digital showroom for digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers; downloadable or recorded software for creating 3D animations; downloadable computer operating software for virtual environments; downloadable computer operating software for augmented reality environments; recorded tokens, namely, magnetically encoded gift cards; downloadable multimedia files containing artwork, text, audio, and video relating to bars and restaurants and a virtual showroom for digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers, authenticated by non-fungible tokens (NFTs); digital collectibles in the nature of downloadable image files of beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logos, cans, bottle, kegs, crates, copy lines, posters and stickers authenticated by non-fungible tokens (NFT's); downloadable or recorded software, enabling the authentication, ownership, availability and trading of digital assets and creations on computer software platforms; downloadable software for processing transactions related to crypto-collectibles, non-fungible tokens and other application tokens; downloadable software for use in electronically trading, storing, sending, receiving, accepting and transmitting crypto-collectibles, non-fungible tokens and other application tokens; downloadable software for use in electronically trading, storing, sending, receiving, accepting and transmitting digital currency, and managing digital currency payment and exchange transactions

Electrical and Scientific Apparatus

Online retail store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers authenticated by non-fungible tokens (NFT's);retail store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers; wholesale store services featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers; providing television home shopping services in the field of general consumer merchandise

Advertising and Business

Entertainment services, namely, providing on-line, non-downloadable virtual digital collectibles featuring beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, barware, beer taps, beer pump handles, glasses, coasters, bottle openers, advertising lamps, neon signs and other advertising materials, ice buckets, table and bar mats, key chains, headwear, footwear, clothing, labels, logo's, cans, bottle, kegs, crates, copy lines, posters, stickers for use in virtual environments created for entertainment purposes; providing on-line digital publications in the nature of digital magazines, newsletters, books and pamphlets in the field of digital art via the internet

Education and Entertainment