HEART OF THE CUSTOMER
Mark Identification

HEART OF THE CUSTOMER

Serial Number

88663680

Filing Date

Oct 22, 2019

Registration Date

Apr 26, 2022

Trademark by

THE WESTERN AND SOUTHERN LIFE INSURANCECOMPANY

Active Trademark

Classification Information

Analyzing and compiling data regarding consumer experiences; consumer survey services; collection and analysis of quality metric data for financial customers for business purposes; business consulting services in the field of consumer experience

Advertising and Business

Financial services, namely, financial consultancy, financial advice, financial consulting, financial planning, financial analysis, and financial information; financial analysis and research services; providing financial information via a web site; providing a website featuring research on financial personality types and personality segments based on attitudinal segmentation studies of consumers in the field of personal finance

Insurance and Financial

Data automation and collection services using proprietary software to evaluate, analyze and collect service data; providing temporary use of non-downloadable computer software for administering, scoring and analyzing financial personality and data tests; providing temporary use of non-downloadable computer software for providing feedback on and generating reports regarding consumers' financial personality; providing temporary use of non-downloadable computer software for identifying financial personality types; consumer experience services

Computer and Scientific