HEA

Administering discount group purchasing programs for the eye care industry by negotiating contracts with vendors of optometric and eye care products and services to enable independent eye care professionals participating as members to purchase such products and services in accordance with negotiated pricing terms; Business services, namely, marketing services and sales optimization and management services for independent eye care professionals; Association services, namely, promoting the interests of independent eye care and optometric professionals by providing strategically sourced eye care products and services for favorable negotiated prices

Consolidated billing services; Group purchasing services in the field of eye care, namely, financial services in the nature of payment collection and processing services for participating members of the group purchasing program from associated eye care vendors based on negotiated pricing terms available to such members