HAPPY HOOKER TACKLE COMPANY

Administration of a program for enabling participants to obtain discounts on goods and receive improved services; advertising and marketing services, namely, promoting the goods and services of others; catalog ordering service featuring fishing tackle and sporting goods; computerized on-line ordering services in the field of fishing tackle and sporting goods; computerized on-line retail store services in the field of fishing tackle and sporting goods; demonstration of goods; demonstration of goods and services by electronic means, also for the benefit of the so-called teleshopping and home shopping services; dissemination of advertising for others via public and private wireless networks for display on mobile devices; dissemination of advertising for others via the internet; electronic catalog services featuring fishing tackle and sporting goods; issuing gift certificates which may then be redeemed for goods or services; mail order catalog services featuring fishing tackle and sporting goods; operating an on-line shopping site in the field of fishing tackle and sporting goods; operating on-line marketplaces featuring fishing tackle and sporting goods; retail apparel stores; retail sporting goods stores; retail store services featuring fishing tackle and sporting goods provided via wireless communications; retail store services featuring fishing tackle and sporting goods accessible on-line and by telephone, facsimile and mail order; retail store services in the field of fishing tackle and sporting goods featuring a bonus incentive program for customers; retail fishing tackle and sporting goods stores; web-based catalog services featuring fishing tackle and sporting goods