Analyzing and compiling business data for use in creating connections between data points, identifying behavioral patterns and providing observations to enable users in the advertising, media agency, direct-to-consumer, and direct response marketing fields to identify, analyze, select, and optimize their media purchases, multi-channel marketing, and placement of advertising and promotional messages; Compiling and analyzing statistics, data and other sources of information for business purposes; Media planning, namely, advising the client on the correct times and stations to advertise based on media analysis of the market for that media; Online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes
Advertising and Business