GUINNESS
Mark Identification

GUINNESS

Serial Number

79362684

Filing Date

Jul 18, 2022

Trademark by

DIAGEO IRELAND UNLIMITED COMPANY

Classification Information

Digital media, namely, digital collectibles in the nature of downloadable multimedia files containing artwork in the field of marketing for alcoholic beverages, authenticated by non-fungible tokens (NFTs); Digital collectibles in the nature of downloadable multimedia files containing photographs, art, video, or audio in the field of marketing for alcoholic beverages authenticated by non-fungible tokens (NFTs) using blockchain technology; Downloadable virtual goods, namely, computer programs featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in online virtual worlds; Downloadable computer interactive game software for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; Downloadable software in the nature of a mobile application for users to browse and perform electronic retail transactions for consumer goods; Downloadable computer software for the creation, production, and modification of digital animated and non-animated designs, characters, avatars, and digital overlays, for use in online environments, virtual online environments, and extended reality virtual environments; Downloadable mobile application software for ordering non-alcoholic or alcoholic beverages; Downloadable computer software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; Downloadable mobile application software for providing access to digital electronic content and experiences pertaining to non-alcoholic and alcoholic beverages in a virtual environment including virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network

Electrical and Scientific Apparatus

Retail store services and online retail store services featuring non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags; Retail store services and online retail store services featuring downloadable virtual goods, namely, non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in online virtual worlds; Provision of an online marketplace for buyers and sellers of downloadable digital image files of non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags authenticated by non-fungible tokens (NFTs)

Advertising and Business

Entertainment services, namely, providing on-line non-downloadable virtual non-alcoholic and alcoholic beverages, clothing, footwear, headwear, fashion accessories, eyewear, jewelry, and handbags for use in virtual environments created for entertainment purposes; Entertainment services in the nature of organizing, arranging, and hosting virtual musical performances, art exhibition services, and social entertainment events; Providing virtual reality game services provided online from a global computer network and through various wireless networks and electronic devices; Providing temporary use of non-downloadable interactive games provided online from a global computer network and through various wireless networks and electronic devices; Conducting special events in virtual worlds for social entertainment purposes; Entertainment services namely, provision of on-line non-downloadable virtual goods, namely, digital art, photographs, and videos and audio recordings featuring digital animated and non-animated designs, characters, avatars, and digital overlays, for use in virtual environments created for entertainment purposes

Education and Entertainment