GUILD
Mark Identification

GUILD

Serial Number

90383906

Filing Date

Dec 15, 2020

Trademark by

GUILD ESPORTS PLC

Classification Information

Application software; augmented reality software; computer programs for use in tracking the status of various users of online interactive gaming services, and for matching online game players with other players of all skill levels; computer peripherals and computer peripheral devices; 3D and virtual reality headsets; wearable computers; virtual stickers depicting logos of sports teams or other elements relating to computer games, only available in digital format; electronic and electrical apparatus

Electrical and Scientific Apparatus

Clothing; footwear; headgear

Clothing

Promotion and management of a professional video gaming sports team; promotion of electronic sports teams; promotion of electronic sports players; public relations; advertising; advertising, including promotion of products and services of third parties through sponsoring arrangements and licence agreements relating to esport events; sponsorship search; sponsorship in the form of business consultancy; affiliate marketing; business management; business administration; office functions; online retail store services in relation to computers, software, computer peripheral devices, perfumery, clocks, watches, printed matter, placards, posters, office requisites, writing instruments, furniture, furnishings, dishes, cookware, containers, glasses, drinking vessels, bar accessories, vases, textile goods, clothing, toys, electronic consumer goods, computers, software, computer peripheral devices, perfumery, clocks, watches, printed matter, placards, posters, office requisites, writing instruments, furniture, furnishings, dishes, cookware, containers, glasses, drinking vessels, bar accessories, vases, textile goods, clothing, toys, electronic sports goods; merchandising; administration of membership schemes; charitable services, namely promoting public awareness about charitable, philanthropic, volunteer, public and community service and humanitarian activities; buyer-to-supplier matching (business brokerage) provided via an online computerised network; contest and incentive award programs designed to recognize, reward and encourage individuals and groups which engage in self-improvement, self-fulfilment, charitable, philanthropic, volunteer, public and community service and humanitarian activities and sharing of creative work product

Advertising and Business

Telecommunication services relating to esports; providing virtual facilities for real-time interaction among computer users; hosting an electronic sports and video gaming web portal; providing on-line chat rooms and interactive discussion forums for gamers and computer game players; providing access to and operation of a global, social, online network, in particular for players for computer and video games for the purpose of organising and participating in multi-player games and computer and video game tournaments and leagues; wireless broadcasting; transmission of digital files; providing of access to online portals on the Internet; streaming of esports events; broadcasting of esports events

Telecommunications

Entertainment services in the nature of arranging social entertainment events; organizing community sporting and cultural activities in the nature of sporting and cultural events; esports activities in the nature of organization of e-sports competitions; education services, namely, providing classes, seminars, workshops in the field of electronic sports and video gaming; education services relating to the professional esports industry, namely, providing classes, seminars and workshops in the field of electronic sports and video gaming; provision of training in the nature of computer education training; provision of training relating to the professional esports gaming industry in the field of electronic sports and video gaming; organizing and conducting sporting and cultural activities relating to the professional esports gaming industry, namely, competitions and tournaments; entertainment services, in the nature of professional athletes competing in esports events; entertainment services, namely, performing and competing in esports competitions; providing online electronic publications, not downloadable in the nature of newsletters, magazines, brochures in the field of electronic sports and video gaming; providing a computer game for use network-wide by network users; rental of facilities and equipment for esports, namely, providing facilities for sports tournaments and rental of audio and video equipment; radio and television entertainment and reporting, and via the internet, in particular in relation to multi-player games and esports tournaments and leagues in the nature of entertainment services, namely, the provision of continuing programs and shows featuring news and commentary delivered by radio, television, and the Internet; providing information regarding news, cultural and academic matters from searchable indexes and databases of information, in the nature of text, electronic documents, databases, graphics and audio visual information, on computer and communication networks, namely, providing an on-line searchable database featuring information on entertainment news, cultural entertainment events, and education; providing information on esports over the internet and via social media in the nature of content provided by social media personalities and professional gamers; organisation of games of all kinds in the nature of games of chance and prize games, and roulette; organising and conducting of competitions with entertainment content, in particular games competitions, namely, organization of electronic game competitions; educational and entertainment services, namely, provision of electronic sports programming and video game competitions in the nature of a continuing program featuring electronic sports and video game competitions information, previews, alerts, replays, and video clips accessible by television, radio, and the internet; entertainment services, namely, conducting contests programs designed to recognize, reward and encourage individuals and groups which engage in self-improvement, self-fulfillment, charitable, philanthropic, volunteer, public and community service and humanitarian activities and sharing of creative work product

Education and Entertainment