GUIDELINE

Advertising, marketing and promotion services in the field of advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for advertising data, including internet, streaming, mobile applications, smart TV, and over-the-top (OTT) internet connected devices; Advertising data analysis services, namely, media transaction cost assessment, media sales measurement, and market economic forecasting services for terrestrial broadcast advertising data including radio, local TV, national TV, and syndicated TV; Advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for Satellite broadcast advertising data including satellite TV, cable TV, and satellite radio; Advertising data analysis services, namely, media transaction cost assessment, media sales measurement and market economic forecasting services for outdoor advertising data including billboards, kiosks, street furniture, and other outdoor advertisements printed, digital or displayed outof- home; Commercial information services, namely, providing marketing information for businesses to obtain future or historic advertising transaction data and audience demographic data by means of computerized reports; Media market research services; advertising research services; market analysis services in the field of media buying measurement services; business data analysis, namely, analyzing and evaluating data obtained by conducting research surveys, polls, analyses and evaluations, and online or offline survey panels, and preparing business reports thereon; data collection for others or internal use, namely, collection and analysis of quality media transaction data for a network of media providers and advertising agencies for business purposes; preparation of business reports

Providing temporary use of on-line non-downloadable software for use in research and reporting services, namely, providing information technology for businesses to research, analyze, plan, and exchange advertising transaction data; Providing temporary use of online nondownloadable software for providing marketing information for businesses to obtain advertising cost projections, media sales measurement and media ratings by means of computerized reports; Cost analyses services; Providing temporary use of online nondownloadable software for use by media planners and advertisers to create marketing and advertising plans, analyze market data and access databases containing market advertising data