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Downloadable computer programs, namely, downloadable and installable computer programs for playing video games and social networking; downloadable computer programs for cellular phones for playing video games and social networking; downloadable computer game programs for use with cellular phones for playing video games and social networking; downloadable image files featuring images of characters and scenes from a computer game

Consumer video game apparatus, namely, video game consoles, video game machines; equipment sold as a unit for playing board games, namely, vinyl tile board game pieces and over-sized physical board-game pieces, all for use in playing alternate realty games that include prompts, directions and other components on portable mobile devices

entertainment services, namely, providing temporary use of online non-downloadable computer game programs for use with cellular phones; Entertainment services, namely, providing temporary use of non-downloadable computer learning games; entertainment services, namely, providing online non-downloadable images featuring images of characters and scenes from a computer game provided to the user via online communications sent to handheld game apparatus or other mobile electronic device

providing temporary use of online non-downloadable computer software for social networking, for use with cellular phones; providing temporary use of non-downloadable educational computer software featuring instruction in money management and personal finance