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advertising and promoting the goods and services of others by means of programs to build customer loyalty; providing via computer on-line services a membership program entitling participants to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities, and providing in connection wherewith an on-line directory of information about the program and the participating businesses; and for providing a consumer benefit membership program, namely, promoting the goods and services of others through the distribution of coupons and discount offers which entitle the holder to receive discounts on dining, hotel accommodations, consumer merchandise, travel, movies, sports, theater and other leisure activities