GREATER SUSTAINABILITY, POWERED BY SCIENCE

Promoting public interest in and raising awareness of the importance of sustainable development in the field of hair care, hair styling and hair coloring preparations; promoting and raising public awareness about environmental sustainability issues and initiatives in the field of hair care, hair styling and hair coloring products by encouraging sustainable consumption choices with respect to hair care, hair styling and hair coloring products; providing consumer information in the field of socially responsible and environmentally conscious products and services through websites and electronic media; providing consumer information regarding the use and application of hair care, hair styling and hair coloring products that are manufactured with environmentally sustainable practices

Education services, namely, providing online tutorial sessions, non-downloadable videos, and a website featuring non-downloadable blog posts in the field of socially responsible and environmentally conscious hair care, hair styling, and hair coloring products and services

Providing educational information regarding the use and application of hair care, hair styling and hair coloring products that are manufactured with environmentally sustainable practices