GREAT MINDS

Promoting public awareness of dementia and Alzheimer's disease, and the need to improve care and support for people with dementia or Alzheimer's disease and their families

Charitable services, namely, granting funds to others to support innovative programs in the field of dementia and Alzheimer's disease

Providing recognition and incentives by way of awards to recognize those involved in raising awareness of dementia and Alzheimer's disease and caring for those suffering from dementia and Alzheimer's disease