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Software as a service for using analytics to understand and predict consumer and business trends and actions; Software as a service utilizing machine learning to provide business consulting, marketing and analysis services for optimizing online consumer and business traffic and lead sales; Software as a service for analyzing and compiling business data to make predictions for optimization of online consumer and business traffic and sales leads; Software as a service for lead analysis and behavioral analysis; Software as a service for providing business information relating to online traffic based on business lead characteristics, traffic optimization based on an analysis of consumer and business data and predicting market trends on that data, and the collection of market research information in the field of lead management, online traffic optimization, and behavioral measurement and analytics; Software as a service to provide analysis and compilation of business data, and predicting market trends and statistics based on that data; Software as a service to provide analysis of business leads and consumer and business trends to optimize value of lead sales and other online sales, and consumer and business data and to predict market trends for directing and optimizing value of consumer and business traffic; Software as a service to provide market research services in the field of lead management, online traffic optimization, and behavioral measurement and analytics in the field of lead management, online traffic optimization, and behavioral measurement and analytics, and business consulting services in the field of lead management, online traffic optimization, and behavioral measurement and analytics; Software as a service to provide analysis of data and statistics to predict market trends in the field of lead management and behavioral measurement, online traffic optimization and analytics, and analytic and statistic models for the understanding and predicting of consumer and business trends and actions, and analysis and research services in the field of lead management, online traffic optimization, and behavioral measurement and analytics, and marketing analysis services in the field of lead management, online traffic optimization, and behavioral measurement and analytics; Software as a service to provide market intelligence services in the field of lead management, online traffic optimization, and behavioral measurement and analytics; Software as a service to provide online resources in the field of lead management, online traffic optimization, and behavioral measurement and analytics, namely, analyzing lead characteristics, and consumer and business data, and predicting market trends