GOOD INSTINCTS

promoting public awareness of the benefits of proper skin care and protection; promoting public awareness of the need for UVA, UVB, infrared, and blue light protection for the skin; charitable services, namely, coordination of the procurement and distribution of donations of sunscreen products to schools; promoting public awareness for UV protection by means of public advocacy; retail store services, pop-up retail store services and online retail store services featuring cosmetics, cosmetics containing sunscreen, skin care products, namely, non-medicated sunscreen preparations, non-medicated lip care preparations, clothing, tote bags, hats, eyewear, sunglasses, eyeglass frames, eyewear and sunglass cases; home try-on services allowing consumers to sample eyewear, sunglasses, sunscreen, and skin care preparations before selection and purchase, namely, sample distribution