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Tooth whiteners for tooth whitening, namely, tooth whitening liquids, creams, and gels, and tooth whitening maintenance products, namely, tooth whitening liquids, creams and gels, toothpaste, non-medicated breath freshening sprays and mouthwash, lip care products, namely, lip gloss, lip balm and lipstick; breath freshening confectionery, namely, breath mints and chewing gum